Panchkula, July 07, 2027 (News Team): Michelin, the world's leading tyre technology company, has launched a new Michelin Tyres & Services (MTS) store in Panchkula, in partnership with Universal Tyres. Strategically located in the Industrial Area of Panchkula, the new facility addresses the rising demand for premium tyres across the Tricity region, comprising Panchkula, Chandigarh, and Mohali, one of the country's fastest-evolving automotive markets.
Spanning 5000 sq. ft., the new MTS store offers a comprehensive range of Michelin tyres across passenger cars and two-wheeler tyres, including its flagship Primacy, Pilot Sport, Latitude Sport, and LTX Trail series. Designed as a one stop destination for all the tyre needs, the facility is equipped with advanced wheel alignment and wheel balancing systems, automotive accessories, mechanical repairs and maintenance services. Designed to deliver a premium, convenient, and customer-centric service experience, the facility elevates every step of the ownership journey for customers.
The new facility was inaugurated by Mr. Ignacio Sanchez-Galvez, CAO, Africa, India & Middle East, Michelin.
Shantanu Deshpande, Managing Director, Michelin India, said, “Panchkula and the wider Tricity region is a key market in Michelin's growth journey in North India, supported by growing demand for premium vehicles. The launch of our new Michelin Tyres & Services Store in Panchkula marks another step in strengthening our presence and bringing Michelin's premium products and services closer to customers. As we prepare to introduce Made-in-India passenger car tyres, we remain focused on delivering globally benchmarked solutions tailored to the evolving needs of Indian consumers.”
Panchkula is fast emerging as the Tricity's next growth engine, driven by strong infrastructure development, rising disposable incomes and increasing demand for premium mobility solutions. Recognising this potential, Michelin has partnered with Universal Tyres, a trusted name in the automotive industry with over 30 years of experience. Renowned for its technical expertise, genuine products and customer-centric approach, the company aims to deliver world-class tyre solutions rooted in safety, durability and performance, while supporting the growing automotive ecosystem across the region.
This collaboration aligns with Michelin’s focus on partnering with established local experts to deliver superior mobility experiences rooted in safety, durability and high performance.